Florida Museum of Natural History Gainesville, FL 32611 352-392-1721 (Research) or 352-846-2000 (Exhibits) Technological changes may have made us more connected in a virtual world, made it easier to keep in touch with family and meet new friends with similar interests but the we have also seen social spaces diminish over the past decade. When you volunteer to use your artistic abilities to benefit your community, you build your reputation as an artist and can gain unexpected opportunities to promote your work. From The Guardian pondering if the traditional pub had been “killed off by millennials” to MarketWatch’s realisation that many of us spent more time online than sleeping  in 2018. Marketing through the newsletter, social media sites, and the museum’s homepage is usually only seen by those already interested in what the museum has to offer. The areas may be called galleries or zones or era or a “topic”. The working group have, however, made dramatic changes to the way the V&A works with the LGBTQ community and vice-versa. There’s just so much creativity and fun to be had with promoting a podcast on social media. 2. The power of review sites – however much we love (or hate) review sites they are here to stay for the time being. Content Marketing: Create an Editorial Calendar. The Wellcome Collection is a museum located in London, with a unique... 2 | Use UGC photos as an anchor for promotional text. According to research carried out by Statista over 90% of all adults aged 16-54 owned a smartphone along with more than half of all adults aged 55+. As well as helping to identify your core audience and how they heard about the attraction, visitor surveys can also be used to help shape your investment strategy in the development of the visitor experience in the future. And how often has following a celebrity’s account given you a reason to visit a place even if by seeing it online you already know what the experience offers? A marketing plan is the road map of where your museum is going. It’s a very cost effective way to engage with visitors – Twitter and Facebook are free to use. Use a $1,000.00 Pomonko family donation to develop a logo. With such easy access to information from all over the world it’s easy to understand why our cultural institutions worry about attracting new museum visitors when there is so much content already to be explored in a virtual setting. Acknowledge the value of decommissioning or relocating culturally insensitive icons. Museum Nerd, a blogger and social evangelist who shares musings on museum visits, arts advocacy and education, believes engagement is the most important reason for museums to use social media. Develop and execute a two-year marketing plan. Replicating the in-person experience for … Data capture – don’t forget to capture visitor data, ask visitors to leave their name and email address. They are looking for physical spaces they can invest in, communities they can engage with and tribes to belong to and Museums have a huge opportunity to be the recipient of their time and money. The museum is the Hall of Fame for artists, the apogee of apogees, where the best art gets trophied up for all to behold-- preserved, protected, exalted, and honored in perpetuity. If you’re basing your opening hours solely on tradition or on when your staff think you should open it’s highly likely you’re missing a large part of your community. And in some cases, whilst the collections you maintain may not solely be about a specific topic, I can guarantee there are links to communities you don’t see until you find the right community partner to deliver new experiences alongside you. Whether you bring your child to a children’s museum, art gallery, or science museum, history has made a huge impact on the innovation they are witnessing. Sit down with existing visitors (with a desktop, tablet and mobile) and ask them to complete tasks on your website e.g. If you have the resources to offer some unusual events without the need for community engagement it still might be a good idea to involve the communities you wish to reach. 2. This trust, along with its promotion of LGBTQ events, tours and specialised blog not only provide the V&A with interesting new content but also gives a sense of ownership to the community itself, attracting new museum visitors who may not have visited the museum otherwise. Your collection may be highly focussed but your café, conference and outdoor spaces can play host to all sorts of community groups that don’t share your obvious interests. Exhibition Plan – Every museum is divided into areas. Credit: Chicago Children’s Museum. Museums have increasingly utilized social media as an important method to communicate with current and prospective audiences. By making sure your online presence is available to everyone with interesting and relevant content you reach out to new museum visitors across the world and give them reasons to visit you in person. See http://egyptmanchester.wordpress.com. Many sources hailed this dramatic change as the death of socialising forever, assuming customers would simply spend their leisure time at home instead. When our family lived in Iowa, the Science Center of Iowa always had … Have a look at The Egypt Gallery at Manchester Museum which has an excellent blog which is frequently updated. Website audit – to ensure that your online experience (desktop / mobile / tablet) meets the needs of your visitors it is essential to carry out an annual audit of your website. For many social spaces, including museums, social change is not the same as loss of socialising. In this event marketing guide, we reveal the strategies we used to promote our first conference and outline how you can use these techniques for your event. Everybody was free to upload the movies and this one kind of stood out in 2009, and it’s something – I’ll show it first. I think the importance of museums is often overlooked. 6. She now works with museums, arts and heritage, and tourist attractions worldwide and she is a passionate supporter of the industry. We’re so lucky to have the amazing social networks that we do. The BNP Paribas Foundation has been a trailblazer in actions to promote awareness of and preserve the heritage of museums.For 25 years it has been a loyal and widely recognized patron of museums, regularly funding restoration of works. If you want to engage new communities and attract new museum visitors you need to look beyond your obvious allies. When Alexander McQueen: Savage Beauty proved such a blockbuster at the V&A, London it seemed like there were never enough hours in the day to allow all their tickets holders and members access. Alongside this I have been carrying out the marketing activities for CONKERS an environmental discovery centre, in the Midlands for over seven years. Map … Don’t forget about the Data Protection Act! For anyone who likes to know what they are getting into before committing to a visit, including individuals with Autism, Asperger’s and other anxiety disorders, prior knowledge of what to expect when they come through your doors can make the experience much more manageable and enjoyable. Social media platforms, including Facebook, Twitter, Instagram, and Tumblr, provide diverse opportunities for museums, libraries, and other cultural institutions to share their unique offerings to people around the world. Late night events openings, early mornings for members and other none traditional opening hours will allow you to attract new museum visitors and, as the workforce continues to become more flexible about working hours, people will expect museum services to keep pace or they will find something else to spend their money and time on during their leisure hours. Invest in design – in the past we have opted to produce newsletters in-house. Part Two: Strategy Set Up Your Goals. This is both enticing for those you want to attract and soothing for those who already have knowledge of your museum but perhaps needed additional detail to convince them to invest their time and money into a visit. It encompasses a wide variety of disciplines, which in turn requires a lot of work across multiple teams within an organization. Fresh ideas from museums around the globe in your inbox each week. How Can Museums Encourage Visitors to Post About Them on Social Media? And for us a way to promote the museum night already. I’m going to see if this YouTube video will work. This is usually because simply keeping the museum afloat on a... MuseumNext earns commissions from purchases made through some links on this website. find the latest event, download directors, book an online ticket and see how easy (or difficult) people found it to complete the task. This acceptance of a community has allowed a real relationship to flourish with enough trust to make physical changes to the museum such as gender-neutral bathrooms. Here you can meet lots of art fans, professional artists, and industry pros like gallery owners and agents. "Realize that … Using Social Media to build an online community for the museum. Email signatures – it doesn’t cost anything to include links to the next three upcoming events in your email signatures. Through the past decade we have seen massive social change in the UK and around the world which, during the initial stages seemed dramatic, with the closure of many traditional community spaces and the increase in time many people are spending in virtual environments. If you’re looking to the age group where we tend to set the bar for socialising you will see there are many changes that weigh both positively and negatively for museums. Experiential – That’s the Key Word. Use social media and blogs – don’t be scared of social media or developing your own blog. But we also know there are some experiences that are much more than the virtual world can offer. Many museums have embraced the challenge of inclusion in their programs and events. That’s okay, right? With gender and race showing huge differences in the numbers of shift workers those night-time, evening and early morning sessions might just allow you to attract new museum visitors and connect with parts of your community you normally miss. Joint promotions – explore opportunities to develop joint promotional packages with a local accommodation provider or other attractions, where you can cross sell to new audiences. How will this exhibition “fit” into the overall museum experience? Support for developing marketing plans “But my collections are interesting to everyone!” I hear you cry but as Generation Z mature they don’t just want to look at interesting collections, after all they can do that from their smartphones. You will need to promote yourselves online, open your doors as and when people need you and commit to relationships; not just for your local community or your collections enthusiasts but for everyone. As Thomas Jefferson is often quoted saying “if you want something you’ve never had. Using online community to drive visitors to museum. The Importance of a Marketing Plan. The bigger your museum is, the more you’ll need a robust internal... Write Social Media Guidelines. Unconventional Ways Museums Can Use UGC to Promote their Exhibits 1 | Make visitors a part of the exhibit themselves. If you are really interested in going the extra mile to attract new museums visitors you may want to invest more time into when you open your doors as well as what is beyond them. Some museums, such as the Chicago Children’s Museum, now offer “play for all” events for families with special needs children. When Nina Simon asked for feedback from museums as part of the of/by/for all initiative the feedback from over 1,000 respondents was that most museums feel they do not accurately reflect their diverse communities in their board members, staff or exhibitions. Go to adult-only nights/events. For many museum’s the option of opening outside of traditional opening hours may seem absurd and with budgets always tight anything that increases your costs is surely never going to cross your mind? For some potential museum visitors the ability to preview a show, exhibition or collection can actually improve the chances that they will attend in real life.
2020 how to promote a museum